Indoor LED Screen at Stile Hair Studio – Orchard

From vivid “before and after” transformations to seamless brand storytelling, our LED solutions help businesses stand out in Singapore’s most iconic shopping district.

In the heart of Singapore’s premier shopping district, Stile Hair Studio at Palais Renaissance (Orchard) has long been a sanctuary for those seeking luxury, privacy, and precision styling. To further differentiate its brand in a competitive market, Stile Hair Studio partnered with Zoom Visual to integrate a state-of-the-art Indoor LED Screen, transforming their storefront into a dynamic visual experience.

The Challenge: Standing Out in the Heart of Orchard

Luxury hair salons face a unique challenge: conveying the “vibe” and skill level of their stylists to passersby without cluttering the entrance with static posters that quickly become dated. Stile Hair Studio needed a solution that:

• • • Reflected their high-end, modern brand identity.
    • Could showcase high-definition “before and after” transformations.
    • Offered the flexibility to update promotions and seasonal trends instantly.

The Solution: Zoom Visual Indoor LED Screen

Zoom Visual installed a high-resolution Indoor LED Screen strategically positioned to capture the attention of foot traffic in Palais Renaissance.

Key Technical Highlights:

• • • Ultra-Fine Pixel Pitch: Ensuring that even from a short viewing distance, the imagery remains crisp and vivid, crucial for showing the intricate details of hair coloring and texture.
    • High Brightness & Contrast: Designed to overcome the ambient lighting of the mall, ensuring the brand’s “Stile Story” is visible and inviting from a distance.
    • Seamless Integration: The screen was custom-fitted to match the sleek, minimalist aesthetic of the studio’s entrance.

The Impact

• • • Enhanced Brand Prestige: The transition from static signage to a glowing, high-tech LED display immediately positioned Stile as a forward-thinking, “cutting-edge” salon.
    • Increased Engagement: By displaying looping videos of their signature services like Balayage, Air Touch, and luxury treatments the studio saw a noticeable increase in “stop-and-look” traffic.
    • Real-Time Marketing: The studio can now pivot their messaging instantly. Whether it’s a rainy-day special or a holiday promotion, the content management system (CMS) allows for updates with a few clicks.