Elevating Travel Retail The Shilla Duty Free Debuts Zoom Visual’s Double-Sided LCD Ceiling Displays at Changi T1

For any traveler passing through the world-renowned Changi Airport, the experience is more than just a layover, it’s a journey through innovation and luxury. At the heart of this experience is The Shilla Duty Free in Terminal 1, which has recently leveled up its retail game.

To stay ahead in one of the world’s busiest travel hubs, The Shilla Duty Free has partnered with Zoom Visual to install the cutting-edge Double-Sided LCD Ceiling Display. This installation is redefining how brands communicate with global travelers, turning the transit area into a high-impact digital showroom.

Maximum Impact, Minimal Footprint

In the bustling environment of Terminal 1, floor space is premium. Traditional floor stands can clutter walkways and obstruct the flow of passengers. By opting for Zoom Visual’s sleek, ceiling-mounted solution, The Shilla Duty Free keeps its shop floor clear and open while ensuring its promotions are impossible to miss.

Mounted prominently overhead, these displays offer maximum visibility. Because they are double-sided, they capture the attention of travelers arriving from both directions, effectively doubling the brand’s reach without requiring extra hardware or floor space.

Vibrant Visuals for a Premium Audience

Duty-free shopping is all about the allure of luxury and the excitement of exclusive deals. Zoom Visual’s displays bring these elements to life with:

• • • High-Brightness LCD (500cd/m²): Even under the bright, expansive lighting of Changi Airport, the content remains crisp, vibrant, and clear.

    • FHD Resolution: With a 1920×1080 (FHD) resolution and 16.7M colors, product showcases for high-end perfumes, cosmetics, and spirits look stunning from every angle.

    • 3000:1 Contrast Ratio: Ensures deep blacks and vivid colors that pop, making every advertisement a visual feast.

Smart Content Management for Dynamic Retailing

One of the standout features of the Double-Sided LCD Ceiling Display is its built-in CMS (Content Management System). This allows the team at The Shilla Duty Free to schedule unique content for each side of the screen throughout the day.

Whether it’s a morning promotion for skincare or an evening showcase for luxury fragrances, the CMS keeps the audience engaged and prevents “advertising fatigue.” It allows the store to remain agile, updating promotions in real-time to reflect the latest arrivals or seasonal campaigns.

Why Choose Zoom Visual?

The installation at Changi Airport Terminal 1 is a testament to Zoom Visual’s commitment to quality and seamless integration. Available in 43-inch and 49-inch sizes, these slim, modern displays are designed to fit perfectly into high-traffic retail environments.

When you partner with Zoom Visual, you aren’t just buying a screen; you are investing in a comprehensive digital solution. We provide:

• • • Expert Consultation: Tailoring the right display to your specific retail layout.
    • Seamless Installation: Professional setup that adheres to the highest safety and aesthetic standards.
    • Extended Warranty: Peace of mind for high-usage environments like international airports.

Transform Your Retail Space

The Shilla Duty Free at Changi T1 has set a new standard for immersive travel retail. Is your brand ready to double its visibility?

Contact Zoom Visual today for a consultation and discover how our Double-Sided LCD Ceiling Displays can amplify your message and captivate your customers from every angle.

Enquire Today | Sizes Available: 43” & 49” Technical Specs: 1920×1080 FHD | 500cd/m² Brightness | CMS Enabled

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