Digital Signage, Not just retail.

Lili / April 11, 2023
Digital Signage 3

In today’s fast-paced world, businesses are constantly looking for ways to improve their customer experience. One of the ways in which they are doing this is by using digital signages in their lobbies and waiting areas. Digital signages are screens that display multimedia content such as images, videos, and animations. They are used to provide information and entertainment to visitors and create an engaging and interactive experience that can help increase brand awareness, customer engagement, and revenue.


Importance of Digital Signages

There are several reasons why digital signages are important in lobbies and waiting areas.

: An effective way to grab the attention of visitors.

: Enhance communication by providing important information such as news, weather, or events happening within the building or community. The screens can also display welcome messages, schedules, and directions.

: Create a memorable experience for visitors by showcasing videos, images, and animations that are related to the business or community. This helps create a positive association with the brand or community.

: Reduce perceived wait time by providing entertainment to visitors, reducing their frustration while they wait.

: Create upselling opportunities by promoting products or services that visitors may not be aware of.


Integration of Digital Signage

Seamless integration of digital signages in lobbies and waiting areas involves designing and positioning the screens in a way that is visually appealing, informative, and enhances the overall visitor experience. Digital signages in lobbies and waiting areas can be made interactive by adding touch screens or QR codes, allowing visitors to interact with the content displayed on the screens and get more information about the business or community.

Design: Consistent with the overall design of the lobby or waiting area.

Position: Strategic location, where they can be easily seen by visitors but not obstruct the flow of foot traffic. They should also be placed at eye level for maximum visibility.

Content: The content displayed should be relevant, engaging, and informative. The messages should be clear and concise, and the images and videos should be of high quality. The content should also be updated regularly to keep visitors engaged.


In conclusion, digital signages in lobbies and waiting areas are an effective way to improve the overall customer experience. They grab the attention of visitors, enhance communication, create a memorable experience, reduce perceived wait time, and create upselling opportunities. By designing and positioning the screens strategically and displaying engaging and informative content, businesses can seamlessly integrate digital signages into their lobbies and waiting areas, creating a positive association with their brand or community.

Zoomvisual also offers many other office systems and LED/LCD solutions such as LED digital clocks, LED signage, LED video walls, LED display screens, digital menu displays, smart office systems, LED/LCD Digital solutions, Digital Free-Standing Kiosks, interactive displays, audio systems, smart control systems, smart conferencing systems and office booking systems. Call us now and we’ll find you the best digital solutions for your needs!

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