Indoor LED Screen at Novela – Tampines 1

Client Overview

Novela, a premier beauty and skincare retailer, sought to enhance its storefront aesthetic and boost customer engagement at its Tampines 1 outlet. To stand out in a competitive retail environment, the brand required a modern, high impact visual display solution to showcase top tier products such as luxury fragrances and cosmetics.

The Challenge

In high traffic shopping malls, traditional static posters often fail to capture dynamic foot traffic attention. Novela needed a solution that:

• • • Blended seamlessly into the architectural structure of the store (specifically wrapping around structural pillars/curved surfaces).
    • Delivered ultra bright, high definition visual content that highlights premium product offerings.
    • Allowed flexible, real time promotional updates.

The Solution by Zoom Visual

Zoom Visual deployed a custom fitted, curved Indoor LED Screen tailored specifically to wrap around the central structural pillar at the store’s main entrance area.

Key features of the installation include:

• • • Seamless Architectural Integration: Designed with flexible Indoor LED Panels to fit the curved pillar contours, optimizing retail space without intrusive structural additions.
    • High-Contrast & Vibrant Color Delivery: Delivers crisp, vivid imagery ensuring brand visuals (like the featured Tokyo Bloom fragrance) shine bright under ambient retail lighting.
    • Dynamic Content Management: Empowers Novela to display high resolution video reels, seasonal campaigns, and product launches effortlessly.

Results & Impact

• • • Enhanced Visual Appeal: The striking, curved display creates an immediate focal point, drawing shoppers deeper into the store.
    • Increased Engagement: Dynamic visual media significantly improved shopper dwell time and brand recall at the storefront.
    • Modernized Brand Image: Aligns Novela’s physical retail presence with the luxury experience expected by beauty consumers.

Project Summary

• • • Client: Novela (Tampines 1)
    • Display Solution: Custom Curved Indoor LED Screen
    • Provider: Zoom Visual
    • Contact: +65 6282 2508 | enquiry@zoomvisual.com.sg | zoomvisual.com.sg