Indoor LED Screen at 锅里香 Guo Li Xiang – Raffles City

Client: Guo Li Xiang 锅里香

Location: Raffles City Shopping Centre (#B1-06/07), Singapore

Industry: Food & Beverage / Chinese Claypot Hotpot Dining

Solution: Zoom Visual Custom Indoor LED Screen Display Systems

Executive Summary

Located in the bustling heart of Singapore at Raffles City Shopping Centre, Guo Li Xiang (锅里香) is renowned for its signature slow-simmered beef brisket stew and fresh chicken broth claypot hotpot. To stand out in a high-density, competitive retail food hall, Guo Li Xiang partnered with Zoom Visual to replace traditional static signage with high-definition, dynamic Indoor LED Screens. The transition drastically boosted storefront foot traffic, elevated dish presentation, and increased order values for daily promos and add-ons.

The Challenge: Standing Out in a Bustling Food Hub

Raffles City Basement 1 is a premium, high-footfall dining destination where shoppers and office workers decide where to eat in seconds. Guo Li Xiang faced three key visual and operational challenges:

1. Static Menu Limitations: Traditional printed posters and lightbox menus failed to show off the bubbling texture, rich broths, and steaming appeal of their signature claypots.

2. Low Prominence for Add-Ons: Customers frequently missed promotional sides, daily specials, and beverage pairings (like their signature Bitter Gourd Lemon Tea or Crispy Egg Bomb add-ons).

3. High Menu Update Costs: Printed menus required time and expenses every time a price changed, seasonal item debuted, or Happy Hour special launched.

The Solution: Zoom Visual Indoor LED Screen Display

Zoom Visual designed and installed a custom Indoor LED Screen System tailored specifically for Guo Li Xiang’s storefront and dining hall environment.

Key Features Implemented:

• Vivid Color & High Contrast: Engineered to render rich textures—from glistening beef brisket gravy to vibrant broth ingredients—making dishes visually irresistible to passing foot traffic.

• Dynamic Content Scheduling: Allowed the restaurant to instantly switch menu layouts between lunch sets, afternoon teatime promos, and peak dinner hotpot packages.

• High Refresh Rate & Wide Viewing Angles: Ensured crisp, flicker-free motion graphics visible from multiple angles along the busy concourse.

The Results: A Feast for the Eyes that Drives Revenue

Dine-in guests and passersby now experience a captivating visual feast before even taking their seats.

1. Ditching Static Menus for Mouthwatering Visuals

Instead of flat photos, Zoom Visual’s LED display highlights steaming claypots, simmering broths, and sizzling side dishes in high definition. The visual transformation turned casually passing shoppers into eager walk-in diners.

2. Increased Average Order Value (AOV)

By featuring high-margin side dishes, signature add-ons (such as Cantonese Ee Mee and Egg Bombs), and refreshing handcrafted beverages on vivid looping videos, the restaurant saw a noticeable uptick in add-on item orders.

3. Effortless Promotion of Happy Hour & Daily Specials

Guo Li Xiang can now easily showcase limited-time offers and lunch specials at the touch of a button, ensuring maximum conversion during both peak and off-peak hours.

Elevate Your Restaurant Experience with Zoom Visual

Ready to upgrade your restaurant storefront, boost foot traffic, and drive higher sales with dynamic visual solutions? Contact Zoom Visual today to discover how our custom Indoor LED Display solutions can transform your dining venue.