Double Sided LCD Ceiling Display at Sephora – Raffles City

Client: Sephora Singapore
Location: Raffles City Shopping Centre, Singapore
Solution: Zoom Visual Double Sided LCD Ceiling Display
Industry: Beauty & Retail

Executive Summary

In fast-paced, high-traffic retail environments like Raffles City Singapore, capturing shoppers’ attention requires innovative, high-impact visual media. Sephora partnered with Zoom Visual to elevate its store ambience and campaign visibility by installing custom Double Sided LCD Ceiling Displays. By utilizing unused overhead space, Sephora effectively doubled its visual touchpoints and created an immersive brand experience for shoppers approaching from all angles.

The Challenge

Dynamic retail stores like Sephora face two primary visual display challenges:

• • • Floor Space Constraints: Traditional floor stands or pop-up posters can clutter pathways and disrupt retail navigation.
    • Directional Blind Spots: Standard single-sided wall displays or posters only target foot traffic from one direction, leaving significant opportunity on the table in high-footfall corridors.

To maintain a sleek, modern aesthetic while maximizing marketing reach, Sephora needed a digital signage solution that could deliver vibrant visuals without occupying valuable floor space.

The Solution: Zoom Visual’s Double Sided LCD Ceiling Display

Zoom Visual deployed modern Double Sided LCD Displays suspended directly from the retail ceiling at Sephora’s Raffles City outlet.

Key Features & Installation Highlights:

• • • Dual-Sided Visibility: Suspended overhead, each screen streams content simultaneously in two opposite directions, capturing foot traffic from multiple aisle approaches.
    • Ultra-Vibrant Visual Performance: High-brightness, high-contrast LCD technology ensures vivid color presentation, essential for displaying makeup campaigns, skin tone swatches, and high-definition beauty imagery.
    • Space-Optimized Design: Overhead suspension leaves floor areas clear, maintaining a clean layout around beauty counters and product displays.
    • Seamless Dynamic Messaging: Enables instant campaign rollouts from seasonal beauty promotions like “THE JOY OF COLOUR” to real-time “TRENDING NOW” product highlights.

Results & Business Impact

• • • Maximized Visibility: By transforming overhead ceiling space into premium digital advertising real estate, Sephora doubled its visual impact per display unit.
    • Enhanced Shopper Engagement: Bright, dynamic visuals capture attention instantly as customers navigate through store aisles.
    • Consistent Brand Experience: High-definition content delivery reinforces Sephora’s position as a forward-thinking, trendsetting beauty retailer.

Transform Your Retail Space with Zoom Visual

Is your retail environment making the most of every square foot? Elevate your store experience and captivate your customers with high-impact LED and LCD digital signage solutions tailored to your brand.

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