LED Ticker at IMM – BatterCatch

Catching the eye of a hungry Singaporean in a crowded mall like VivoCity or Orchard Central is no easy feat. For BatterCatch, a popular local Halal-certified fish and chips chain, the challenge isn’t just about serving great seafood, it’s about cutting through the visual noise of the food court or mall basement.

Using an LED Ticker provides a unique advantage in the Singaporean F&B landscape, where foot traffic is high but attention spans are short.

Case Study: BatterCatch’s Dynamic Storefront

Operating in high-traffic hubs like Bedok Mall, IMM, NEX, and Great World, BatterCatch deals with a constant flow of diverse diners. By replacing static lightboxes with a P1.8mm High-Resolution LED Ticker, the brand transformed its storefront from a fixed menu into a living advertisement.

1. Real-Time “Dayparting” in Singapore

Singaporeans have distinct dining habits—quick lunches, afternoon tea breaks, and family dinners. BatterCatch uses the ticker’s real-time content management to shift messaging automatically:

• 11:30 AM: Scrolling text promotes the “Dory Fish & Chips” lunch sets to office crowds.

• 3:00 PM: High-contrast visuals of “Pineapple Fritters” and “English Milk Tea Tarts” entice the tea-time shoppers.

• 7:00 PM: Vibrant, flicker-free videos of “Fresh Oysters” and “Shepherd’s Pie” grab families looking for a hearty dinner.

2. Overcoming the “Mall Glare”

Many Singapore malls feature bright, harsh overhead lighting that can wash out traditional posters. The LED Ticker’s ultra-bright display and superior contrast ensure that BatterCatch’s promotions remain “crystal clear” from 20 meters away. Whether a customer is coming off the MRT at NEX or walking through the open atrium of VivoCity, the wide viewing angles ensure the message hits home.

3. Reliability in a 24/7 City

In a competitive market, downtime is lost revenue. The State-of-the-art SMD (3-in-1) technology ensures 24/7 reliability. With an impressive lifespan of over 10 years and low heat output, it’s a sustainable choice for local businesses looking to reduce their carbon footprint while maintaining a premium look.

The Impact

By integrating a fully customizable LED Ticker, BatterCatch doesn’t just display a menu—it creates an experience. In the local context, where digital signage has been shown to increase walk-in frequencies by up to 15-20% in retail hot spots, the ticker serves as a “silent salesperson” that never tires. For BatterCatch, it means more “happiness in waves” for every passerby who stops, stares, and steps inside.